Sunday, April 08, 2007

Pilipinas Ngayon Na! The popular T.V. show hosted by Undersecretary Robert T. Rivera of the Office of the Press Secretary, which started at IBC Channel-13 almost a decade ago and moved to NBN Channel-4 about three years back has a new face lift. The show which features good governance, travel, arts and culture recently changed its backdrop material. The picture of Manny Pacquio was replaced with that of Executive Secretary Eduardo Ermita, President Fidel V. Ramos, Her Excellency President Gloria Macapagal-Arroyo, Secretary Ignacio Bunye and Usec. Rivera. Manny Pacquio's picture was replaced in order not to give undue disadvantage to his opponent in this coming election pursuant to existing election law. Aside from the 11 X 16 foot Tarpaulin backdrop project the repackaging of the show was coupled with a wrap around vehicle sticker as moving ads to compliment the Show's exposure on television and broadcast media. The services of Roy R. Luga, Lead Photographer/Executive Editor of the 28th Multi-Media Philippines, was sought by Pilipinas Ngayon Na! to undertake the project at a very minimal cost and within the scheduled time frame for the project. Aside from it's services, Studio 28 compliments its backrop and moving ads project with continued page designs and blogging on free sites to further boost the show's exposure, thereby gearing towards quad media approach in exposing the show by using free sites in the internet and blogspots to assure interaction with audiences. Pilipinas Ngayon Na! is being aired at NBN Channel-4, every Sundays from 10:00 to 11:00 p.m.